2021 Carbonomics Special Report
About the Report
The Carbonomics series is published by Pundit Media in partnership with Postmedia and the National Post. The articles explore the potential economic impacts of the federal government’s climate agenda on the agriculture, transportation and energy sectors and the workforces that power them. The Carbonomics Special Report compiles the articles from the series and expands the coverage with reader survey results, social data, the latest carbon policy news from Postmedia newsrooms and a 6 part Carbonomics podcast series.
The Changing Debate
For decades, the debate about climate change has been bogged down in partisanship. Those days are ending. Action on global warming is happening, and Canada is all-in. The question open for debate now isn't whether, but how.
Agriculture
Can climate policy and agriculture get along in the age of carbon pricing? Canada's farmers have a lot to lose from climate change, but they also stand to be hit hard by climate change policy. Here's how the federal budget tried to address that challenge.
Transportation
The federal carbon tax is making it more expensive for Canadians to get around. But what if your job is getting around? Canada’s 300,000-plus truck drivers put in more miles and burn more fossil fuel than other Canadians – a lot more. And the future of freight transportation in the age of carbon-pricing is anything but clear.
Energy
Adapt or die? The oil-and-gas industry comes around to the carbon way of thinking. Energy industry claims that it supports carbon pricing are sometimes met with skepticism, but Canada’s carbon taxation might be doing the oil-and-gas companies a big favour – if they survive it.
Workforces
A green workers utopia, or an unemployment nightmare? Proponents of carbon taxation foresee the dawn of new clean-energy industries and the creation of millions of green jobs. But will workers in today’s carbon-intensive sectors really be able to make the “green shift”?
Harness the Inertia of News
Harness the inertia of news, combining the reach, influence and trust of Canada’s leading news media network to provide your organization with a platform to be heard by Canada’s top decisionmakers and policy influencers. Fine-tune your message through custom content development and gain real-time audience insights through our media diagnostics tool. Join a panel of journalists and fellow thought-leaders to shape the discussion on the future of carbon policy through our Carbonomics Podcast series.
We Provide a Platform.
Gain an audience with Canada’s top influencers + policy makers representing every major industry.
The Carbonomics Special Report published across the Postmedia Network reaches 174,000 politicians and government leaders and 3,127,000 business leaders every week.
Reach: Canadian Business Leaders
Media Elements
The Carbonomics Special Report published in print in the National Post will reach 1,572,000 daily readers across the country. The Special Report will also be overrun and distributed to the front doors of Canada’s 338 Members of Parliament.
Source: Vivdata Spring 2020 Base: Canada Adults 18+ = 30,220,000
Digital
Reaching 16.4 Million Canadians monthly, Postmedia’s digital network will actively target and intelligently amplify all Special Report content, connecting both the Carbonomics Special Report and your message with Canada’s business leaders and policy influencers.
Source: Vivdata Spring 2020 Base: Canada Adults 18+ = 30,220,000
Podcast
Join our panel of journalists and fellow thought-leaders to shape the discussion on the future of carbon policy through our Carbonomics Podcast series. The 6 part series will be expertly produced and hosted by Story Studio’s team of Erin Trafford and Dave Trafford.
Special Report Dates
Brand/Content Package Booking Deadline:
Tuesday, September 6th, 2021
Panelist Package Booking Deadline:
Monday, July 26th, 2021.
Publication Date:
Saturday September 25th, 2021
Packages
$8,000-$15,000
Brand Package
Print - National Post (Plus precision distribution to Members of Parliament)
Full Page - Advertisement $15,000
Half Page - Advertisement $ 8,000
$26,750
Custom Content Package
Print - National Post (Plus precision distribution to Members of Parliament)
Half Page - 500-600 word custom content
Half Page - Advertisement
Digital (nationalpost.com)
Digital Social and Native Amplification of Article (1000 reads minimum)
Media Diagnostic Tool - Custom Survey 200 responses (minimum)
250,000 brandsell impressions
$35,000
Panelist Package
Panelist Package
Print - National Post (Plus precision distribution to Members of Parliament)
Half Page - 500-600 word custom content
Half Page - Advertisement
Digital (nationalpost.com)
Digital Social and Native Amplification of Article (1000 reads minimum)
Media Diagnostic Tool - Custom Survey 200 responses (minimum)
250,000 brandsell impressions
Podcast
Expert Panelist - Carbonomics Series 6 episodes
Digital Social and Native Amplification of Podcast Series
(Panelist spots subject to availability - panelist inclusion at discretion of Postmedia and
Pundit Media)
Download PDF of Sales Sheet Here
To book your place in the Special Report or if you have a question, email Marc Strong@ mstrong@punditmedia.ca